Big Sean on IDEA GENERATION

Rapper and author Big Sean takes us on a journey from his mixtape days in Detroit, to signing with Kanye West's GOOD Music, to overcoming obstacles and becoming the artist he always wanted to be. In this episode, Sean sits down with Noah Callahan-Bever to discuss his lessons learned in the music industry, and explain how patience and persistence are paramount. From a string of successful mixtapes, to breaking through on radio, to overcoming writer's block and coming out on the other side as an author, Sean has persisted and established himself as a mainstay in music and culture for nearly two decades. And it all started with one idea.