Jermaine Dupri on The Manager's Playbook Podcast

Description

Jermaine Dupri breaks down music’s biggest problem: too many artists understand the business, but not enough know how to make undeniable hit records. In this episode of The Manager’s Playbook, Jermaine Dupri sits down with Mauricio Ruiz to talk about making hits, finding superstar talent, building So So Def, artist development, independent artists, major labels, A&R instincts, and why the song still matters more than streams, charts, data, or first-week numbers. JD shares stories behind Kris Kross, Bow Wow, Xscape, Da Brat, Usher’s “Confessions,” Mariah Carey’s “We Belong Together,” Muni Long’s “Made For Me,” and the pressure of staying great after decades in the music business. For artists, managers, music executives, A&Rs, and anyone trying to build a real career in music, this is a masterclass in what separates hype from legacy. Simply put, a conversation like this doesn't come cheap.